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A Survival Guide for Retail Banking - Forbes
Jul 23, 2012 . Armed with insight about Gen Y, banks can design the kinds of products, services , and experiences that this group will find compelling.
http://www.forbes.com/sites/jump/2012/07/23/a-survival-guide-for-retail-banking/

High-Maintenance Gen Y Bank Customers - Bank Technology News ...
Jul 1, 2012 . Fiserv s Daniel Steere says it takes a strong mobile banking strategy, alerts . Discover to Pay $200M to Settle Probe into Credit Card Protection Products . The prevailing preference of Gen Y consumers for digital channels .
http://www.americanbanker.com/btn/25_7/generation-y-bank-customers-takes-strong-mobile-banking-offerings-1050410-1.html

Meet FRANK, Maybe The Coolest Bank Gen-Y Has Ever Seen | The ...
May 31, 2011 . If you're a bank or credit union targeting Gen-Y, this is definitely one of the . ask questions about the products and discuss their banking needs.
http://thefinancialbrand.com/18642/ocbc-frank-gen-y-banking-brand/

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American Express Innovation for Gen Y? - MyBankTracker.com
Mar 14, 2012 . But of course, these products aren't going out of style. . For all their skepticism about banks, Generation Y has two other qualities that present .
http://www.mybanktracker.com/news/2012/03/14/american-express-server-generation/

Why Generation Y isn't buying your products ...
Feb 4, 2010 . A Gen-Y marketer offers three tips for reaching the most demanding, most . Your products and services should appeal to our individuality, but .
http://www.retailcustomerexperience.com/article/2896/Why-Generation-Y-isn-t-buying-your-products


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  • Media Release : Bankwest's Gen Ys Still At Home Survey
    Aug 24, 2009 . The survey revealed that stay at home Generation Y are the most . our site, you'll see that our personal banking products include home loans, .
    http://www.bankwest.com.au/media-centre/financial-indicator-series/bankwests-gen-ys-still-at-home-survey-1269939971412

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Gen Y: The Digital Generation — Banking.com
Aug 10, 2011 . You are here: Home / Banking 2020 / Gen Y: The Digital Generation . One way to do this is to target those products that the future Gen Y users .
http://www.banking2020.com/2011/08/10/gen-y-the-digital-generation/

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    1. The new digital tipping point - PwC
      especially so for Generation Y (the . “If you were going to purchase a new banking product, how likely are you to . additional financial service products from .
      http://www.pwc.se/sv_SE/se/telekom/assets/the-new-digital-tipping-point.pdf


      Are You Prepared for Gen Y Consumers' Banking - FSOkx
      In addition to a growing preference for simple products with add-on features, Gen Y customers also look upon banks to undergo a cultural shift while engaging .
      http://www.fsokx.com/ResearchData/ResearchAnalyticsArticleDetail.aspx?Aid=373&CT=RA

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